Most of the celebrities that you know are Twitter users and you may have asked yourself why this platform is very famous. Other platforms crop up and promise to change how people use social media but Twitter always withstands it. The only major competitors are Facebook and Instagram but the two have different approaches when it comes to making posts. Despite the limited number of characters that one can use on Twitter, it is still famous among the young and old generation. The following are the reasons why Twitter is very famous among celebrities and those in the entertainment space.
- Use of hashtags
Most social platforms display the latest posts on the newsfeed which lowers the chance of older posts being viewed. The only way you can view content that was posted like 5 hours ago on an active account is by clicking a specific profile and the chances are very low. Such people realize that hashtags make a post more visible because everyone following a specific hashtag will most likely land on your content. The content can remain relevant for hours, days or weeks depending on the nature of the hashtag. Remember to use the hashtags creatively to avoid having misplaced posts that will put away followers.
- Easy to automate
The 24 hours in a day is not enough for most people to perform all the tasks that they require to do. Celebrities know that being active on social media is important to grow their brands but at the same time, they have other things to attend to. The only way to balance the two sides is by automating some functions. Some of the functions you can automate easily include following new users, posting and engaging followers. Automation tools come with varying features because needs vary as well. Spire has an in-depth review of Tweepi to give you a rough idea of how an automation tool works.
- Engagement is easy
If there is something that keeps a Twitter account active, then it is engaging customers. Twitter allows celebs to tag other users in their posts. Such users can then reply directly, retweet or even like the post. People can follow an interesting thread which makes the account more famous. Some of the celebrities work with social influencers to ensure that their posts reach as many people as possible. Such users also mention their most active followers on their posts and encourage them to share the content.