Hashtags are still powerful. Repeated research shows that they can increase your engagement by up to 12.6%. In other words, you have every reason to create a hashtag to grow your business and brand on Instagram. Here are a few tips to enable you to get the most out of your hashtags.
Know Why you are Using a Specific Hashtag
Yes, this is where it all begins. For starters, tags are an excellent tool to keep up with the success of your posts. They allow you to know which content got the most impressions and so on. By extension, this means that you can develop a better content creation strategy to enable you to get maximum engagement.
On top of that, you can use a particular hashtag to get your brand noticed. In a way, this is a growth strategy to get you more followers, likes, and comments. And, speaking of growth, check The Small Business Blog for more information about Instagress, a company that shut down a while ago and the best alternatives.
Know the Different Types of Hashtags
While no one will tell you this, Instagram hashtags are available in all shapes and sizes. It, therefore, means that getting well acquainted with various hashtags will enable you to know which one to use to target your audience better.
Branded hashtags, for instance, are unique to your business or brand. They can be as straightforward as your tagline or company name. You can also use a hashtag that has nothing to do with your brand name but relevant to what you are promoting.
Community hashtags, on the other hand, connect like-minded Instagrammers to a particular subject. However, they have not relation to a business. And then there are campaign hashtags. These are great for short term use. You can use them for Instagram live or Stories.
Know How to Find the Best Hashtags
As stated, hashtags can help you increase your reach if you use them correctly. However, you have to find the hashtags that can create the impact you want. Indeed, popular hashtags get used millions of times, but that doesn’t mean that they will get you the same number of likes and comments.
Choose smaller tags, confined to your niche to create better engagement. The best way to do this is to analyze your audience, influencers within your industry and competitors to know what they are using.
The Bottom Line
The more you hone your skills regarding the use of hashtags, the easier it will be to market your brand or business. Timing is of the essence here. Know when to use a particular hashtag to ensure that your content reaches as many people as possible.
Also, don’t use too many tags. The last thing that a serious brand would want is to look spammy in the eyes of their followers or target audience. Experts recommend that you use between five and ten hashtags. Some say three, based on how often you post.