Online video marketing is one of the ways to get on the first page of search engine results pages effortlessly. Many search engines currently rank both videos and written content the same way when it comes to ranking your website. Here are a few ways to increase the chances of your video getting a top spot thus resulting in free traffic to your website.
Create Content-rich Videos
Studies show that most web visitors won’t watch your video for more than 60 seconds. Half of these don’t watch the video past the 30-second mark. This means you need to create short but engaging videos. You need to make sure you deliver the content within the shortest time possible. Focus on a single topic and make sure you exhaust it within a maximum of 90 seconds.
Host the Videos on YouTube
If you are given a single choice to pick the best site to host your videos, go to YouTube. This site has the largest market share among all the video hosting sites. You can use software to submit your videos to different video sites at the same time.
Have the Right Title
This is a vital step that most people overlook. Make sure you give the video clip the right title depending on what search criteria you need the viewer to use to find the information in the video. If the video is all about finding used cars, then you expect people to use “used cars” plus the location you are selling the car from to get to your site.
Have a Website
You can use your videos to redirect viewers to your website. Doing this can help generate lots of traffic to your site. One way to do this is to have the link to your site in the description or have the link scroll across the screen at the start or towards the end of the video. Viewers can click this link to get to your site with the aim of accessing more useful content. Read more to find out how to get the right website for hosting your videos.
One of the most overlooked advertising methods is the use of content-rich videos. You can host these videos on your website or YouTube. Make sure the videos aren’t more than 90 seconds, and they have the right title to make them searchable. Host the videos on YouTube to get more views and leave a link so that users can link back to your site. Using videos the right way place you at the top of search engine results pages.